Alghamdi D A. The Role of Market Knowledge in the Adoption of the Blue Ocean Strategy and its Impact on Achieving Competitive Advantage: a Study Conducted in the Saudi Telecom Company (STC). JMHR [Internet]. 21Feb.2016 [cited 2May2024];2:55-4. Available from: http://www.scitecresearch.com/journals/index.php/jmhr/article/view/602