• Richard Theodora University of Bina Nusantara
  • Nina Ernawaty University of Bina Nusantara
  • Jeannifer Marciella University of Bina Nusantara
  • Mochammad Fahlevi Kusuma Negara Business School
Keywords: e-commerce, millenial, work performance, tech-savvy


The increase of e-commerce in Indonesia has attracted the millennials rather than non-ecommerce company. E-Commerce business in Indonesia, especially in Jakarta and it will increase rivalry among the businesses that will affect the motivation of the employees. Also the scope of the millennial age will put a limitation on this research. This study will also analyze the difference of working behavior between millennial generation and the previous generation. With a lot of E-Commerce businesses established recently, will it be motivate the employees or the other way around. Most of millennial prefer to work in e-commerce industry than in any other industries because of their lifestyle is tech-savvy which they always using gadgets and any other online platform as their main source of information. The Result shows that each independent variable that are individual needs, personal preference, working environment, and tech-savvy are supported towards the dependent variable which is job performance. All of those variables are positively related towards job performance.


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How to Cite
Theodora, R., Ernawaty, N., Marciella, J., & Fahlevi, M. (2019). THE IMPACT OF MOTIVATION MILLENIAL GENERATION TO JOB PERFORMANCE IN E-COMMERCE INDUSTRY. Journal of Research in Business, Economics and Management, 13(1), 2357-2365. Retrieved from